summarize, give title, then apply/analyze in relation to my life. "results or energy or whatever it is you're going to do, it's got to be enough that someone gets a head around very, very quickly, okay? Is that helpful? Yes, it's very helpful. Thank you. Okay, give her a big hand. Thank you so much. Yes. All right, so I want all of you, rather than do more shares, let's have all of you right now do this. Sit up in your chair with some energy, and I want you to write down, why should I hire you? Why should I give you the raise? Why should I move you up in the company? Why should I do business with you versus someone else? And I'm going to give you three minutes, and I want you to write like crazy, but when you do it, bring your warrior to the table. Make some noise out of your warrior ladies and gentlemen. Make that warrior sound. Bring your magician into it. What would your magician say? Bring your lover into it. Bring your sovereign, right from that playful state. And don't try to be perfect. Just write something. If you don't like it, cross it out. Write something else. You got about three minutes. Let's keep refining. Why should I do business with you versus someone else? Why should I buy from you? Why should I give you this raise? Why should I give you this position? Why should I hire you? That's what a brand does. Let's do it. And try to be specific if you can. Everybody says, because I give good service. That doesn't mean anything. Say something no one else says. And think about it, what do you want to bring to people? What will you uniquely bring to me more than anyone else if I hire you, if you move up in my company, if I want to do business with you? What will you do better than anyone else? What will you give me? Lots of different things. Try to make it succinct. What's your advantage? Why? Why should I do you versus a competitor? And once you've got an answer, if you want, you can put it in the chat. Some people already are. Thank you. I like that, Julia. I've been doing this for three decades, she says, and there isn't a problem I can't solve. Nice. I solve unsolvable problems in a creative way, Dalrius. Because we practice what we preach here, April. Nice. Because we never give up, Mike. Nice. Because you are a priority, no one else. True trust and transparency. Let me show you specifically what we'll do better than anyone else. That's nice. Nice. Nice to the middle half. Cross anything you don't like. Get to the core of it, the essence. What's the simple essence of why they should do business with someone else? Hire you. Take you to the next level. What are you gonna give them? What are you gonna deliver? Nice. You're gonna spend more time on this later, but I want you to get just the essence. Start on this. I'm sure you're gonna refine it. It doesn't need to be perfect. Just better than what you used to say. The highest quality at the lowest cost. Nice. We underpromise and overdeliver and we'll give you a guarantee. Nice. Marriage where you feel safe, seen, and treasured. Oh, that's a nice... that sounds like somebody doing marketing for a wedding. I like it. All right. 10 seconds. And what's nice is there's lots of people giving their answers on the screen that you can bounce off of as well. Here I see your sign. Yes, that's awesome on your computer. Thank you, buddy. All right. Five seconds, time distortion. Look up if you're done so I know, signaling that you got your core there. Give me a thumbs up if you got a nice foundation, either on YouTube or here. Awesome. All right. So the most important thing is, this is your first run at it. So if you understand the power of this, and now you start to articulate it, that means you take the time to consciously design it and keep refining it, the next step you really need to do is practice communicating it effectively or congruently. That means it's one thing to write it down. What you got to do, now if you were in a normal live seminar, I'd have you in a group of people, and I'd have three or four people where you tell them this, people you don't know. Here's why you should do business with me, here's why you should hire me. And then they give you feedback whether it works or not, and then you do the same for them. So I'd encourage you is to practice saying this and then go to people and say, hey, if I share it this way, does that move you? Does that, tell me if that works or not. Am I getting through? Does that make sense? Because you need to have another perspective besides yourselves. And you've got to practice it because you have to think about it to say it, it's worthless. It has to be something that inside you, you feel it strong and it flows. That means you've got to practice getting in your body. Who's willing to do this for yourself here? So give yourselves a hand here, ladies and gentlemen. Okay, so you got the first three. Understand the power of it, then you're gonna do it. Start to articulate it. Practice communicating it congruently. Then the fourth one is live it, because if you don't live it, no one is gonna listen to you, right? It's like, you know, you go to a doctor that's all broken down and ill all the time, and you go, make me healthy. What the hell, right? And people do this. People go to therapists that are really not doing so well in their own life. Or they're single. They've never had a relationship, and they go to them for marriage counseling. It's just like, what? In our society, we take people very often that are financially distraught, and we put them in a project with other people who are financially distraught, and we wonder why they don't get better, because there's no role models. You've got to live it. And we take people that are a little crazy, and we put them in a funny house with other crazy people, and say, why don't they get better? You and I have got to make ourselves live it. One of the reasons I got in this business originally is I went and heard Jim Rohn speak, and I was like, man, these are the principles I need to live to have a great life. Well, what if that was my life? What if I was teaching? Well, if I teach it, I've got to live it. And if I'm sitting up here and I'm 30 pounds overweight, and I'm broke, and I'm frustrated, and pissed off, and in a relationship where I'm miserable, I hope the hell you wouldn't be listening to me. But none of those things are true. So we got to live it. And if you live it, you're gonna be able to communicate it even more powerfully. It's like a virtuous cycle. The more you live it, the more you can communicate it, the more people feel it. Because write this down. You can't move people if you're not moved. You can't touch people if you're not touched. Right? If you're gonna communicate something, it's gotta be something that's in you, that you experience, that you own. Right? So we've got to make sure it's not just intellectual what you're doing. You've got to have a feeling for it. One of the reasons I'm watching all night long with you guys, I don't mean to watch all night.
Got it. I’ll do this in three clean parts—title, summary, then a grounded application to your life—not abstract, not motivational fluff.
Title
“Your Living Answer: Why You, Why Now”
Concise Summary
This passage is about creating and embodying a clear personal brand—a simple, powerful answer to the question:
“Why should I choose you?”
Key ideas:
Your value must be immediately understandable—people should “get it” fast.
Vague claims (“great service,” “hard worker”) don’t work. Specific, distinctive value does.
The answer isn’t just intellectual; it must come from your whole self:
Warrior – strength, commitment, resilience
Magician – creativity, problem-solving, innovation
Lover – care, presence, connection
Sovereign – vision, leadership, grounded authority
Writing your answer is only step one. You must:
Understand its power
Articulate it clearly
Practice communicating it congruently (felt, embodied, real)
Live it—because people trust what you are, not what you claim
You cannot move others unless you yourself are moved by what you say.
Authentic influence comes from alignment: who you are, what you say, and how you live must match.
How This Applies to Your Life (Very Specifically)
You are at a threshold moment in your life—career-wise, identity-wise, and energetically. You’ve been asking:
Is this commute worth it?
Is this job a livable wage?
Should I drive or fly for the interview?
What’s my new story?
This teaching lands right in the center of that moment.
1. You’re No Longer Selling Skills — You’re Articulating Essence
At this stage of your life, you’re not a beginner trying to prove competence. You have decades of lived experience, adaptability, and emotional intelligence.
Your “why you” is not:
“I’m reliable and hardworking.”
It’s more like:
“I bring stability, clarity, and calm to complex systems and people—and I don’t collapse under pressure.”
That’s felt. That’s lived.
2. Your Power Comes From Integration (Not Hustle)
Notice how much this mirrors the inner work you’ve been doing (sovereign, warrior, lover, magician). That’s not accidental.
Your next role—whether administrative, leadership-adjacent, or operational—is asking:
Can you hold complexity without burning out?
Can you ground chaos?
Can you see the whole system, not just your task list?
That’s Sovereign energy.
That’s not something you fake in an interview—you embody it.
3. The “Free Rent vs Long Commute” Question Is Really This Question
Underneath the logistics, this is the real question:
“Is this aligned with who I am becoming—or am I shrinking to survive?”
This framework helps you answer that.
If a role requires you to live disconnected from your body, exhausted, resentful, or fragmented—then you cannot live your brand, and eventually people will feel that mismatch.
4. Your Next Step Is Not Perfection—It’s Congruence
You don’t need the perfect pitch yet.
You need:
A first, honest version of your “why me”
To say it out loud
To feel whether it lands in your body
If it feels flat → it’s not fully true yet
If it feels strong → that’s your signal
5. Your New Story Is This Shift
Your old story:
“I prove my value by effort, endurance, and sacrifice.”
Your emerging story:
“My value is obvious when I’m aligned, embodied, and living what I offer.”
That’s a profound identity upgrade—and it explains why you’re being asked to slow down, choose carefully, and design instead of react.
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