The circumstances leading to the popular Internet video are debated, as Ben Schultz and his fellow guild members (Pals for life) have not confirmed whether the event was staged.
The video takes place in the Upper Blackrock Spire (UBRS) instanced dungeon in World of Warcraft, inside the Rookery room, one of the most notoriously difficult sections for newcomers to the game and responsible for countless wipes and other mishaps similar to the one depicted in the video.[1] It opens with the guild members discussing an impending raid via audio teleconferencing, complete with regimented battle plan and statistical breakdown of their survival. One of the group stated they had a "32.33% (Repeating of course) chance of survival." With a response of "That's better than we usually do." The fastidiousness of their preparations is ruined by the sudden and unexpected actions of Leeroy Jenkins, who was away from his computer. After missing the entire conversation, Leeroy suddenly charges into the Rookery, yelling, "All right, time's up! Let's do this! LEEROOOOY JENKINS!" There is about a second of stunned silence from his companions, followed by carnage when they proceed to hastily attempt the attack (as Leeroy's actions have now alerted the monsters and aggravated them). The attempted raid (and video) is filled with a lot of confusion from the team to mount their original plan, as well as insults at Leeroy (such as "Leeroy, you are stupid as hell" and "goddamnit Leeroy!"), with Leeroy calling out, "It's not my fault". The battle ends disastrously, with all the guild members lying dead on the floor, berating Leeroy for his brashness. Leeroy's only response is, "At least I ain't chicken."
